Sssh, it’s a Secret!

Gullane-based Merrygoround, the designer ladies and children’s wear boutique emerges this month under its new name – Secret Boutique.

In a move reflecting the evolving style and spirit of Gullane-based Merry Go Round, the designer ladies and children’s wear boutique emerges this month under its new name – Secret Boutique. Inspired by women’s desire to find clothing that is exclusive, from a location only they know, Secret Boutique was born. Owner Elaine Ramanauskas explains “I’d often heard regular customers telling a friend they’d brought along to the shop – this is my secret, my secret boutique.”

Merry Go Round opened in 2005 and quickly became known for its gorgeous range of designer clothing and accessories for both children and babies. In 2011, Elaine introduced a small range of ladies clothing from well-known British brand, Joules. With its distinctive British country influence, the clothing sold well and over the years Elaine has increased her range of ladies’ clothing and accessories. All of the brands are carefully chosen by Elaine, from known and trusted brands such as Joules and Geox, famous for its breathable footwear and good quality coats, to brands not previously seen before in Scotland, such as Lithuanian brand Lulu et Tu.

European brands Fransa and B Young with their casual, classic but modern styling have been very popular. Elaine explains “They’re suitable for all ages and you can buy anything from a basic white shirt to a gorgeous lace top and what’s more they’re really affordable.” Elaine is quick to point out that the re-branding of Merry Go Round does not mean the end to her children’s wear range. “I just felt the name no longer reflected what I sell, but what I sell will remain the same!” Classic children’s clothing from the likes of Weekend a La Mer, Absorba, Kissy Kissy and Hatley sit side by side with some quirky alternatives. Fleeces made from recycled water bottles by organic clothing brand Kite, and Cheeky Chompers dribble bibs, the brainchild of two Edinburgh mothers.

Secret Boutique is constantly bringing in new stock from ‘secret’ brands, making sure it’s always filled to the brim with unique pieces. They are one of the only Scottish stockist of Canadian brand, Hatley. Known for its colourful print rainwear and children’s clothing, they also produce a stunning range of t-shirt dresses, perfect for summer. Each year Elaine introduces new brands which you would be hard pushed to find on the high street, such as clothing from high-fashion brand FRNCH or the gorgeous Lulu et Tu.

Fast becoming a destination store, customers will find stylish, affordable clothes and accessories, which are just a little bit different, from unique brands that they’ll love at first sight.

For further information and images please contact Elaine on 01620 842 222 or drop us an email to hello@secretboutique.shop

 

SECRET BOUTIQUE | Main Street, Gullane EH31 2AP  |  t : 01620 842 222

Open: Monday-Saturday 10am-5pm

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