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Frugi frenzy!

Frugi Little Snuggle Fleece

Frugi Little Snuggle Fleece

One of the big news items in the kidswear industry this week was that Frugi, the lovely organic clothing people from Cornwall had launched their new collection. So what, lots of other brands are launching their new Autumn Winter collections I hear you say. Well, you are absolutely correct. However, for whatever reason, when Frugi launch their new collection there is always, without fail, the biggest hoo ha amongst their loyal band of Frugi-loving Mums, Dads, Grannies and Grampas to name a few. It is just a total frenzy!

Last season it was the (hideous in my humble opinion!) knee patch crawler dungarees that were changing hands on that well-known auction site for vast sums of money, way in excess of the RRP.  This season it appears to be the dinosaur crawlers for baby boys age 2 – 3 years. How bizarre! I have to say we even didn’t order them in at The Merrygoround – maybe we’re  missing a trick, who knows. I have always believed we should buy the stock we feel will suit our market and not be driven by such fads!

It’s interesting for me, as a retailer of kids clothing, that in the 10+ years we’ve been in business, I’ve never seen anything like the fuss over Frugi. Yes, their clothing is lovely. The fabrics are very soft, wash and wear very well so can be handed on and on many times. All organic cotton, so obviously ethically pleasing. The appliques are really well done (if getting a little large on some of the baby garments in my opinion!) and their pricing is sensible. But so are many other brands I could name, but they just don’t create the same buzz season after season.

Well, enough talking about Frugi for now, off to unpack the first 30 kilo box of guess what – Frugi!

Til tomorrow,

Elaine x

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Frugi Organic Clothing for Babies & Kids

Frugi’s clothes are extremely fun and kids love to wear them!

Frugi clothing is made from organic cotton, meaning they are kind to the planet and to your child’s skin. The organic materials that they use are very durable, wash well and usually last longer than normal cottons. Organic cotton means they’re free from chemicals, are much more sustainable to the planet and also address ethical labour concerns for the farmers.

So how did it all begin?  Well, in 2004 the owners of Frugi had their first baby. Wanting to be as green as they could they decided to use washable cloth nappies. As soon as they started using them they realised that normal clothes just didn’t fit well over big cloth nappy bottoms, so they decided to make their own baby clothes that had enough room for washable nappies. This was how their business started and they called it Cut4Cloth.  All of their clothes were made from ethically manufactured organic cotton and were a huge hit with parents across the planet.

With the success of Cut4Cloth they decided to extend the range and make organic kids clothes, and in 2008 they changed the name to Frugi, meaning ‘Fruits of the Earth’ in Latin.

Frugi cater for kids up to age 8 for both boys and girls and their colourful clothing is perfect for the little cheeky monkeys in your life!

Take a look at our range of Frugi organic clothing and let us know what you think, we’d love to hear from you!

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