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Lilly and Sid Baby Clothes – NEW COLLECTION JUST IN!

We have always loved UK brand Lilly and Sid and when we unpacked the new Autumn Winter 2013 collection we were certainly not disappointed. Just how the clever designer Emma comes up with these ideas we just don’t know, but she’s certainly excelled herself this Winter. There’s vintage inspired themes, gingerbread house print for girls and our favourite bright stripes in a multitude of colours – surely something for everyone from Lilly and Sid this season!


Lilly and Sid Baby Girls Tunic and Leggings Set Denim


Lilly and Sid Baby Girls Playsuit Dress


Lilly and Sid Baby Girls Dress and Leggings Set

What hasn’t changed is the lovely soft top-quality jersey cotton that Lilly and Sid use for all their baby clothing. All stripes are yarn dyed so no nasty printing chemicals are used. Styles are designed to make dressing your baby as easy as possible. T-shirts and tops have poppers at shoulders where garments needs to go over baby’s head.  Nappy changing is also made easier with poppers at the legs of all playsuits.


Lilly and Sid Baby Boys Felix Monkey Sleepsuit

Amongst the new Lilly and Sid characters introduced this season is Felix Monkey who looks fab on this little boys playsuit. The layered sleeves in bright red are a great contrast to the blue and white striped suit and fabulous appliquéd Felix Monkey stands boldly on the chest.

Just how much fun can dressing your baby boy be? We think this has to be one of the best playsuits available this season for any little monkey!

Our other favourite picks from the new Lilly and Sid baby boys collection are just as cute and comfortable. There are two long sleeve t-shirts to choose from – the first is a premium cotton marl grey t-shirt with appliquéd Felix Monkey making an appearance once again. The second t-shirt is bright pillar box red with another new character, Buxton Mouse. This unisex t-shirt is ideal for either boys or girls and looks fabulous with the our favourite piece from this collection, the Reversible Pull-On trousers. Again, ideal for baby girls or boys, these trousers are great for little ones crawling or shuffling around on their bottoms. The fabric is soft, the gently elasticated waist has mock ties at front and you can turn up the legs for perfect fit. If any little mishaps happen, no worries, quick wipe and turn them around and you’re little one still looks smart!

Lilly and Sid Unisex Baby Buxton Mouse T-Shirt Red

Lilly and Sid Unisex Baby Buxton Mouse T-Shirt Red

Lilly and Sid Baby Boys Felix Monkey T-Shirt Grey LS837

Lilly and Sid Baby Boys Felix Monkey T-Shirt Grey

Lilly and Sid Unisex Baby Reversible Trousers Red

Lilly and Sid Unisex Baby Reversible Trousers Red



Absorba Baby Clearance Sale continues…

We’ve just added lots more Absorba Baby Clothing to our clearance sale. If you’re a fan of French brand Absorba clothing for your baby girl or boy, then this is the perfect time to pick up a bargain. Absorba have been making high quality clothing from beautiful fabrics since 1935 and have dressed some of the best dressed children in the world. If you’d like your little one to stand out in an Absorba outfit take a look at our great selection of styles, all at clearance prices. Most items are half price, but if you find the same item cheaper elsewhere let us know. We don’t like to be beaten on price – EVER! Here’s a few of our favourites:-


Dress was £34 now £17


Shorts & T-Shirt Set Was £32 NOW £16


Romper style Dress was £30 now £15


Boys Hooded Cardigan Was £32 – NOW £16


Baby Girls Coat was £44 NOW £22



Dungarees and T-Shirt Set was £36 NOW £18



HUGE Mayoral Clothing Clearance SALE

It’s not just babies who will benefit from our clearance sale at The Merrygoround. We have now reduced the price of almost all our fabulous brands for children. Mayoral clothing is now reduced by 50%! If you’re looking for something a little more special for boys and girls up to age 9, browse through our sale bargains. We must clear all stock to make room for our fabulous new collections which have already started arriving in store. Check out the sale area of our website to really appreciate the great bargains to be had! Here’s a few of our favourites from Mayoral Clothing for girls and boys:-


Mayoral Mini Girls Jersey Cotton Dress. Lovely soft jersey cotton dress with patent “leather” skinny belt. We love this dress as it’s so pretty, yet still wearable!
Only 2 left – 6 years & 9 years.
Was £30 – NOW £15


Mayoral Mini Girls Dress. Stunning fabric in bright and fresh summery stripe. Fully lined and feels like it should be much more expensive!
Last one – 6 years
Was £40 NOW £20


Mayoral Mini Boys Checked Shirt Great little summer shirt which looks great with smart chinos, or worn casually over a t-shirt. We love it with the Mayoral Mini Boys Popcorn T-Shirt – the colour are perfect together.
Only 3 left – 4 yrs, 7 yrs & 9 yrs
Was £18 NOW £9


Mayoral Mini Boys Polo Shirt White. Great nautical inspired polo shirt with double collar and layered look hem. Perfect for summer holidays by the water.
Only 2 left – 2 yrs & 4 yrs
Was £22 NOW £11

This is just a small selection of our favourite picks from the The Merrygoround summer clearance sale. Check out the website for the full collection. If you’re keen on Mayoral clothing why not check back in a week or so as we will be receiving the first of the Autumn/Winter 2013 collections any day now.

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Our Shop in Gullane, East Lothian

If you’re looking for a designer childrenswear or baby clothes shop in the East of Scotland, you must drop by The Merrygoround in Gullane. Our shop sits right in the middle of the Main Street, Gullane, surrounded by fabulous golf courses (including Muirfield, the Home of the Honourable Company of Edinburgh Golfers and the chosen course for the 2013 Open Championship!). We are close to one of Scotlands most beautiful beaches and there are many  interesting off-road walks or cycle paths available for all. Looking for a day out – give Gullane a try!

We find time and time again that our on-line customer aren’t aware that we have a shop!  Well, here’s a little history lesson on The Merrygoround! We started out in 2005 with a little rented shop a few doors along the street in Gullane.  At that time we sold brands like Jean Bourget, Miniman and Steiff.

In 2008 we took the plunge and bought a much larger property, still on the Main Street, Gullane and The Merrygoround has just gone from strength to strength ever since. We only launched the online business in the summer of 2010 so it’s really still just a baby! We now have regular customers from New Zealand, Japan, Finland, Switzerland plus many, many from London which we just love. Imagine living in London and shopping for your kids from a childrenswear shop in Gullane – really makes us smile!

Our brand list has moved on quite bit over the years, due to customer demand and our ever increasing knowledge and understanding of what’s available our there. We’re finding that more and more of our customers are looking for value for money while still wanting their little one to look great. This has led us to move towards brands like Mayoral ClothingLittle JoulesAbsorba and Kissy Kissy to name a but a few. Older girls are well looked after with Desigual andYumi dresses which again look fabulous, but don’t break the bank. Newer labels for us include the fantastic British brands Lilly and Sid and Toffee Moon and we’ve just had our second delivery of Hatley of Canada raincoats with matching welly boots and umbrellas. Check out the boys Hatley Monster coat – ooh, scary!

Anyway, hopefully that’s enough to explain a bit about our background and just to show our lovely customers from around the world what we look like – here’s a couple of pics!

The Merrygoround Shop WindowThe Merrygoround Shop