Category Archives: News

HUGE Savings on Ticket Outdoor Clothing

The Merrygoround is currently having a HUGE January sale with up to 50% off! One of the brands included in our big price reductions is Ticket Outdoor, formerly known as Ticket to Heaven.

Ticket Outdoor specialise in creating functional outerwear that are not only practical, easy to wear but also look great. They have behind them an impressive 18 years of experience in design and production of quality outdoor clothing.
ticket outdoor baby boys kasim jacket navy starsTicket Outdoor really do think of everything when it comes to designing children’s jackets and snowsuits. They are extremely easy to put on and off with the help of a smooth nylon lining on the inside and the quality and functionality of every piece is as unobtrusive as possible to your child’s play.

Ticket Outdoor’s jackets come with a long lifetime and the quality of each piece is made to last as long as possible across the changing seasons and unpredictable weather. Most of their Spring and Autumn jackets have a detachable fleece lining on the inside, making them perfect for when the weather unexpectedly changes from hot to cold.

As well as focusing on producing the best outdoor clothing, another important issue that Ticket Outdoor emphasise on is safety. Working closely with the Danish Institute of Technology, Ticket Outdoor ensure that clothes are tested thoroughly and are led and toxin free. Their products fit in line with the latest rules and regulations so you can be highly assured with the safety of their outdoor clothing.

ticket outdoor baby girls snowsuit cerise pinkTicket Outdoor recently underwent a name change, changing their name from Ticket to Heaven to Ticket Outdoor. This name change was made so that they can concentrate solely on what they do best; outdoor clothing. The new name and logo is a bold step into the direction of what they do best, quality and functional outdoor clothing.

Take a look at our range of Ticket Outdoor’s jackets and snowsuits now to bag yourself a bargain while stocks last!





ENDED: WIN Little Joules Designer Children’s Clothing!

We are delighted to be giving away a super soft Little Joules fleece to help keep your little cherub snug and looking good this winter.

The winner will be given the option to choose between either the Little Joules Merridie fleece for girls or the Little Joules Woozle fleece for boys, available in a range of colours and sizes subject to availability. Both fleeces are lightweight and super soft to touch.

little joules jnr woozle boys fleece sweatshirt multilittle joules jnr merridie girls fleece navyEvery season the designers at Little Joules delight us by making tiny improvements to our favorite fleeces, the Merridie fleece for girls and the Woozle fleece for boys. Whether they offer us new colours, new stripes or even no stripes at all, one things for sure, we all still love these fleeces! The key to their success has to be that aside from being incredibly soft and warm, they look great over almost anything and kids just want to wear them over and over again. Lots of wearing isn’t a problem though, because being 100% polyester these Little Joules kids fleeces just wash up beautifully every time. Quick 30 degree wash should be all that’s required and your little one will be back wearing their newly washed favorite fleece in no time at all!

The Merrygoround sells a great selection of hand picked children’s designer clothes for newborn babies right through to girls and boys up to the age of 10 years old. Choose from top quality brands including Barts kids, Little Joules, Ticket to Heaven, Mayoral clothing and many more, giving your little one the chance to stand out from the crowd.

To Enter:

If you would like to be in with a chance of winning our fabulous competition, all you have to do is send us an email to with your name, address and phone number with the subject header ‘I want a Little Joules fleece!’.

To gain an additional entry to our prize draw and to increase your chances of winning then ‘like’ us on our Facebook page and share our competition with your Facebook or Twitter friends. Let us know by leaving a comment on our wall. If you are already a fan of The Merrygoround then you will be entered automatically into our competition.


Competition closing date is midnight on 1st December 2012, only UK residents can apply.

We will pick the winner at random and contact you by email. Once you let us know the age and sex of your child and fleece colour preference (subject to availability), we will dispatch your prize within 3 working days. If we do not get a response from you within 2 weeks, your prize will be forfeited to the next randomly selected winner.

We are always adding fabulous new items to our website. Browse through our wonderful collections today and make sure you check back regularly.

Thank you for entering and good luck from The Merrygoround!

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We are listed on the following sites:

Loquax Competitions – Competitions and Freebies in the UK

ThePrizeFinder – UK Competitions



Old Friend Returns to The Merrygoround!

We’ve just had the best morning today unpacking boxes of new Autumn/Winter 2012 Weekend a la Mer. This is our first season with Weekend a la Mer for a couple of years and we are so excited to have this fabulous French childrenswear brand back in store.

Weekend a la MerWe’re working hard to get it all on-line as soon as possible. The collection is mainly boys, baby boys age 12 months up to 6 years.  However, we also have a beautiful compact little baby girls collection of navy and pale baby pink for girls 6 months – 23 months. Watch this space for updates on progress getting Weekend a la Mer back into The Merrygoround…..

We really feel like we’ve been re-united with an old friend!





Toffee Moon Baby Collection all Half Price

One of our favourite baby brands at The Merrygoround is Toffee Moon and once again their collection has sold really well. The soft cotton fabrics are just gorgeous and everyone who buys it enthuses about how well it washes time after time. What more could you want for your special little one? And now you can have all of this with a massive 50% off!

toffee moon boys sale

Look no further for a great selection of Toffee Moon for baby boys and girls. The Toffee Moon spring summer collection for 2012 was one of their best yet and we have just reduced the whole Spring Summer Toffee Moon collection at The Merrygoround by a massive 50%. Check out the collection here – Toffee Moon Baby Collection.

One of the best things about Toffee Moon is the weight of their fabrics doesn’t change too much season to season so most of the Spring Summer collection is perfectly suitable for Autumn and Winter.  We still have lots of baby sizes in stock – 0 – 3 months up to 9 – 12 months. Go on, take a look – Toffee Moon baby collection.


New Summer 2012 Lilly and Sid

Earlier on this week we made a terrible discovery – we had somehow forgotton to put the lovely new Spring Summer 2012 Lilly and Sid collection on the website! So sorry lovely people at Lilly and Sid!

The new Lilly and Sid baby collection once again comprises a funky mix and match array of tops, bottoms, dresses and playsuits for baby girls and baby boys.  Colours are vibrant and fabrics are super-soft cotton which washes well time after time.  Designer for babies by parents Imran and Emma, the Lilly and Sid collection never disappoints – if you’re looking for unique baby clothing at fantastic prices browse the Lilly and Sid pages at The Merrygoround.  Here’s our two favourite pieces from the collection!

lilly and sid baby girls mix print dress and bloomer set

If you know the Lilly + Sid brands and are looking for something particular please drop us a note at or give us a call on 01620 842222 and we’ll do our best to help.  Lilly + Sid are a UK based company and do hold stock so we may be able to order the item for you.

Lilly + Sid are just one of a number of unique baby collections we stock at The Merrygoround.  Other designer baby brands stocked in our shop in Gullane, East Lothian include Toffee Moon, Frugi, Absorba Confetti and Toffee Moon.  Unfortunately we don’t always find time to include all products on the website – we do our best, but there’s just not enough hours in the day.

Our internet business is really expanding and we pride ourselves in always shipping orders same day if at all possible.  We are based in Gullane, East Lothian which is in beautiful countryside 20 miles south east of Edinburgh.  As you can imagine our postal service isn’t quite as good as many big cities, but typically if you order before 4pm we’ll do our best to get your parcel to the Post Office before the last collection at 4.15.


Our Shop in Gullane, East Lothian

If you’re looking for a designer childrenswear or baby clothes shop in the East of Scotland, you must drop by The Merrygoround in Gullane. Our shop sits right in the middle of the Main Street, Gullane, surrounded by fabulous golf courses (including Muirfield, the Home of the Honourable Company of Edinburgh Golfers and the chosen course for the 2013 Open Championship!). We are close to one of Scotlands most beautiful beaches and there are many  interesting off-road walks or cycle paths available for all. Looking for a day out – give Gullane a try!

We find time and time again that our on-line customer aren’t aware that we have a shop!  Well, here’s a little history lesson on The Merrygoround! We started out in 2005 with a little rented shop a few doors along the street in Gullane.  At that time we sold brands like Jean Bourget, Miniman and Steiff.

In 2008 we took the plunge and bought a much larger property, still on the Main Street, Gullane and The Merrygoround has just gone from strength to strength ever since. We only launched the online business in the summer of 2010 so it’s really still just a baby! We now have regular customers from New Zealand, Japan, Finland, Switzerland plus many, many from London which we just love. Imagine living in London and shopping for your kids from a childrenswear shop in Gullane – really makes us smile!

Our brand list has moved on quite bit over the years, due to customer demand and our ever increasing knowledge and understanding of what’s available our there. We’re finding that more and more of our customers are looking for value for money while still wanting their little one to look great. This has led us to move towards brands like Mayoral ClothingLittle JoulesAbsorba and Kissy Kissy to name a but a few. Older girls are well looked after with Desigual andYumi dresses which again look fabulous, but don’t break the bank. Newer labels for us include the fantastic British brands Lilly and Sid and Toffee Moon and we’ve just had our second delivery of Hatley of Canada raincoats with matching welly boots and umbrellas. Check out the boys Hatley Monster coat – ooh, scary!

Anyway, hopefully that’s enough to explain a bit about our background and just to show our lovely customers from around the world what we look like – here’s a couple of pics!

The Merrygoround Shop WindowThe Merrygoround Shop


Introducing Mayoral Clothing to our on-line customers

We are delighted to announce that our Mayoral Clothing collection is now available on-line at  We’ve stocked Mayoral in our Gullane shop for many years now and it’s one of our top-selling brands year after year.  Our customers love the classic, tailored styles yet the kids find it casual and comfortable to wear.  Mayoral clothing can take your little one to a summer party, a trip to the play park or just shopping at Sainsburys!

We are delighted to announce that our Mayoral collection is now available on-line at

We’ve stocked Mayoral in our Gullane shop for many years now and it’s one of our top-selling brands year after year. Our customers love the classic, tailored styles yet the kids find it casual and comfortable to wear. Mayoral clothing can take your little one to a summer party, a trip to the play park or just shopping at Sainsburys!

petit bateau baby boys striped short all-in-one

Nautical navy and white are very much part of the Mayoral ‘summer look’ and Spring Summer 2012 is no exception. There are also gorgeous soft pinks, blues and greys for girls. The boys are very well looked after with patriotic red, white and blues with touches of bright pink for the more fashion conscious! Team up any of the tops with a pair of Mayoral bermuda shorts and you’re wardrobe is ready for the summer!

The Mayoral Baby range is perfect for baby girls and baby boys up to 24 months. The Mayoral Mini collection always gets it just right for older boys andgirls age 2 – 8 years.

The Merrygoround kids who shop in our Gullane store have been wearing Mayoral for several years now and Mums just love the quality and materials of the garments. Everything washes well and is easy to take care of.

Have a look through our range of Mayoral clothing today which is available on-line now, or please visit us in our Gullane store…


The Big Sale just got Bigger at The Merrygoround

Looking for some bargain designer childrenswear? Look no further than The Merrygoround for some great discounts on top brands – JoulesPampolina,MayoralKissy KissyTimberland and so the list goes on… Read on for more details.

We’ve been having one of our best sales ever here at The Merrygoround and perhaps we’ve gone a bit crazy, but we’ve just added more lines to our sale.  Most of the Little Joules collection is now half price, there’s a huge 60% offPampolina and if you’re looking for a top quality winter coat or jacket for next winter visit our Ticket To Heaven pages for the best jackets around at great discounts.  Some of the baby Ticket to Heaven jackets are half price – don’t believe you’ll find them cheaper anywhere else (of if you do, give us a call and we’ll match the price!). Check out the Ticket to Heaven Eugen Baby Jacket inPinkPurple or Blue – all 50% off!

New spring summer 2012 stock is arriving daily – so far we’ve had deliveries from Mayoral, Joules, Kissy Kissy and Emile et Rose.  We’re working as fast as we can to get the boxes unpacked and the contents up on the website.  For regular updates like our Facebook page at also have the odd Facebook-only offer so it’s well worth liking us!).  We’re also on Twitter now, so next time you’re tweeting why not search for us

Well, that’s enough chat for now, 6 boxes beckoning from the stock room!


What do we think of the new Spring Summer collection from D’Arcy Brown….

darcy brown girls cartwheel dress navy stripeD’Arcy Brown just gets better and better each season, and we think this summer’s collection is just fabulous!  Check out the jersey dresses like the Katie Romper or the Beau Baby Dress – softest ever fabrics which are just so easy to wear, but still pretty enough to take you to the fanciest parties!  And one of our favourites is back again this year – the Jackie O striped jersey dress.  We just couldn’t decide between red and white stripes or navy and white so guess what?  We took both! Which one will you choose…?

If you’re looking for something a little more formal, have a look at the dressesand tunic top in Robyn fabric.  It’s the finest, most delicate cotton we’ve seen in a while, and the floral pattern is just beautiful.  The dresses are fully lined and will guarantee that you’ll be the best dressed girl at any party!  Team the dresses up with the Scallop Cardi in white for those cool summer evenings.

We haven’t forgotton the boys, more on D’Arcy Brown for boys soon!


The MerryGoRound’s NEW Blog!

Hello and welcome to The MerryGoRound’s lovely new blog. We plan on using our blog to keep you all updated with our latest news, products, special offers and anything else going on at The MerryGoRound.

Please feel free to get in touch if you have any questions, we’re always happy to help.