Category Archives: Designer Boys Clothing

Frugi Organic Clothing for Babies & Kids

Frugi’s clothes are extremely fun and kids love to wear them!

Frugi clothing is made from organic cotton, meaning they are kind to the planet and to your child’s skin. The organic materials that they use are very durable, wash well and usually last longer than normal cottons. Organic cotton means they’re free from chemicals, are much more sustainable to the planet and also address ethical labour concerns for the farmers.

So how did it all begin?  Well, in 2004 the owners of Frugi had their first baby. Wanting to be as green as they could they decided to use washable cloth nappies. As soon as they started using them they realised that normal clothes just didn’t fit well over big cloth nappy bottoms, so they decided to make their own baby clothes that had enough room for washable nappies. This was how their business started and they called it Cut4Cloth.  All of their clothes were made from ethically manufactured organic cotton and were a huge hit with parents across the planet.

With the success of Cut4Cloth they decided to extend the range and make organic kids clothes, and in 2008 they changed the name to Frugi, meaning ‘Fruits of the Earth’ in Latin.

Frugi cater for kids up to age 8 for both boys and girls and their colourful clothing is perfect for the little cheeky monkeys in your life!

Take a look at our range of Frugi organic clothing and let us know what you think, we’d love to hear from you!


Hatley Kids – Fun Clothes for Kids!

Hatley Kids are a family run business based in Canada and are by far one of our favourite brands.  Hatley specialise in rainwear and sell a very popular and fun collection of raincoats, welly boots, co-ordinating umbrellas and even pyjamas.  Their style is bursting with colour and they are extremely unique.

Hatley began their family company about 20 years ago with their mission to make the best quality clothes and gifts around.  They certainly fulfil this, with each piece designed to last and carry through to child number 2, 3, 4…

Hatley is an ethical company who are aware of their social and environmental impact, giving back to the community where their clothes are produced as much as they can.

We currently have a fabulous collection of rainwear including raincoats, welly boots and umbrellas.

hatley kids umbrella summer strawberries red


hatley kids rain coat fire trucks yellow


hatley kids welly boots butterfly dots

hatley kids rain coat pirate dogs pale blue

hatley kids welly boots fire truck yellow

Take a look at our full range of Hatley Kids clothing and don’t forget to use our economy delivery for UK orders at only £2!


Little Joules Clothing Collection for Kids

At The Merrygoround, we have a wonderful collection of Little Joules clothing for Kids.  Joules clothing style is extremely eccentric and colourful, and looks to the countryside for inspiration.

Little Joules kids clothing

A collection of Little Joules Kids clothing all on sale at The Merrygoround

The Joules company started by Tom Joule over three decades ago when he decided to follow in his fathers footsteps and started selling country styled clothing at equestrian and outdoor events across England.

One rainy afternoon Tom realised that the country styled clothing on offer was rather dull and didn’t reflect the personality of colourful country folk.  To test this theory out Tom decided to design 100 pairs of bright pink wellies which sold faster than he could have imagined, they were very popular!  From that day on the Joules brand was born.

30 years on and Joules are still pationate about producing quality, colourful and eccentric clothing for men, women, boys, girls and babies.  Little Joules is loved by parents for their kids due to the durability and stylish bright prints on their clothing.

Each item of Little Joules clothing will certainly bring out the personality in your little one.  Have a browse through our collection and take advantage of our Economy delivery for only £2.00.

We also offer next day delivery, see our delivery rates.



Absorba Baby Clearance Sale continues…

We’ve just added lots more Absorba Baby Clothing to our clearance sale. If you’re a fan of French brand Absorba clothing for your baby girl or boy, then this is the perfect time to pick up a bargain. Absorba have been making high quality clothing from beautiful fabrics since 1935 and have dressed some of the best dressed children in the world. If you’d like your little one to stand out in an Absorba outfit take a look at our great selection of styles, all at clearance prices. Most items are half price, but if you find the same item cheaper elsewhere let us know. We don’t like to be beaten on price – EVER! Here’s a few of our favourites:-


Dress was £34 now £17


Shorts & T-Shirt Set Was £32 NOW £16


Romper style Dress was £30 now £15


Boys Hooded Cardigan Was £32 – NOW £16


Baby Girls Coat was £44 NOW £22



Dungarees and T-Shirt Set was £36 NOW £18



HUGE Mayoral Clothing Clearance SALE

It’s not just babies who will benefit from our clearance sale at The Merrygoround. We have now reduced the price of almost all our fabulous brands for children. Mayoral clothing is now reduced by 50%! If you’re looking for something a little more special for boys and girls up to age 9, browse through our sale bargains. We must clear all stock to make room for our fabulous new collections which have already started arriving in store. Check out the sale area of our website to really appreciate the great bargains to be had! Here’s a few of our favourites from Mayoral Clothing for girls and boys:-


Mayoral Mini Girls Jersey Cotton Dress. Lovely soft jersey cotton dress with patent “leather” skinny belt. We love this dress as it’s so pretty, yet still wearable!
Only 2 left – 6 years & 9 years.
Was £30 – NOW £15


Mayoral Mini Girls Dress. Stunning fabric in bright and fresh summery stripe. Fully lined and feels like it should be much more expensive!
Last one – 6 years
Was £40 NOW £20


Mayoral Mini Boys Checked Shirt Great little summer shirt which looks great with smart chinos, or worn casually over a t-shirt. We love it with the Mayoral Mini Boys Popcorn T-Shirt – the colour are perfect together.
Only 3 left – 4 yrs, 7 yrs & 9 yrs
Was £18 NOW £9


Mayoral Mini Boys Polo Shirt White. Great nautical inspired polo shirt with double collar and layered look hem. Perfect for summer holidays by the water.
Only 2 left – 2 yrs & 4 yrs
Was £22 NOW £11

This is just a small selection of our favourite picks from the The Merrygoround summer clearance sale. Check out the website for the full collection. If you’re keen on Mayoral clothing why not check back in a week or so as we will be receiving the first of the Autumn/Winter 2013 collections any day now.

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Organic Kids Clothes

Organic Kids ClothingMany people are now looking a lot more closely at the clothes that they buy. What are they made from? Where are they made? How are they made? For the conscious minded of you, this means buying organic clothing.

Why should I buy organic kids clothing?

There are many reasons as to why parents are converting to buying organic clothing for their kids, and even themselves including being kinder to skin, much more sustainable to the planet as well as addressing ethical labour concerns for the farmers.

Most of our wardrobes are filled with conventional cotton, when this cotton is grown it is sprayed with pesticides. 10% of these pesticides fight off the bugs on the cotton plant whilst the rest is absorbed into the air, soil, plant, water and into our bodies. It’s a well known fact that pesticides are toxic chemicals and cause major harm not only to people but to the eco-system too.

This conventional cotton is subject to bleach, heavy metal dyes and formaldehyde resins in the manufacturing process. GM cotton also accounts for 75% of conventionally grown cotton.

Why is organic cotton better?

There are many reasons as to why organic cotton is better for you and the planet, but it basically eliminates all of the above negative factors. It practices safe and sustainable practices, natural fertilisers, free from toxic chemicals as well as ethical labour processes.

Organic standards are very strict, a cotton field must be pesticide free for a least 3 years to be certified as organic and they must meet the International organic standards.

How will organic benefit my kids?

As you know babies and children’s skin is extremely delicate and in the first few months it is very absorbent too, making it more prone to allergic and irritant reactions from chemicals. Exposure to bleaches and chemicals can cause harm by irritating the skin and can also cause dermatitis. Sometimes we forget just how pure our children’s bodies are.

Organic clothing used to be dull and boring, but not any more!

Frugi Baby Organic Kids ClothingHundreds of designers are realizing the importance in using organic cotton and are now making stunning bright and modern organic clothing just for your kids.

One of the biggest concerns that parents have about buying organic clothing is that it will cost a lot more. In most cases there isn’t actually much difference and if it is a little more then it is due to it not being economically possible to make it a cheaper outfit whilst using good materials, non toxic dyes, pay laborers a livable wage as well as decent working conditions.

Organic clothing for your kids will give you peace of mind.

If you don’t already buy organic, don’t go mad and buy your child a whole new wardbrobe, just buy a few pieces at a time. Combine it with their existing clothes and gradually buy more organic pieces, you’ll be sure to see a difference.

The Merrygoround obviously see the importance in organic clothing but we also know that this just isn’t feasible for some parents. We sell both organic and non-organic designer children’s clothing so that you can make the choice yourself. We are in the process of building up our organic clothing collection and some of our current brands that use organic cotton are listed below:

Lilly & Sid
Hatley kids

Happy shopping!



Bank Holiday Sale – 20% Off

To celebrate the Bank Holiday weekend we are offering 20% discount off any purchases at The Merrygoround. Just enter promotion code MERRY20%OFF at checkout to claim your discount! Please pass on to your friends and family.

If you are looking for some great designer childrenswear for your kids this summer check out the fabulous selection at We are authorised stockists of Little JoulesMayoral ClothingDesigual kids for girls and fantastic raincoats for girls and boys from Canadian brand Hatley.

For babies we have our favourite two British brands Toffee Moon and Lilly and Sid as well as classic styles from Emile et Rose. New to us this season is French brand Derhy Kids who’s collection of girls dresses and tops is just fabulous. Lots of navy, red and white, but with a lovely floral print with sequin theme running through most pieces. Here’s just a few of our favourites from the Derhy Kids collection.
Derhy Kids Saone Dress Red Derhy Kids Lafayette Tshirt White Derhy Kids Samedi Voile Dress Navy Derhy Kids Objective Voile Blouse White
If you like, click here to take a look at the whole Derhy Kids collection.


Derhy Kids Size Guide Chart

Please take a look at the Derhy Kids clothing size guide chart to help you decide which size to buy when purchasing Derhy Kids clothes for your little ones.

Derhy Kids Size Guide Chart


Derhy Kids clothing is an incredible mix of French fashion clothing for kids. Browse through our wonderful collection today.


NEW Mitty James Swimwear Collection 2013

We have been busy over the last couple of weeks adding lots of new products and brands to the website ready for the summer.

mitty james girls navy big white spot frill swimsuit

Our latest addition is one of our favourties; Mitty James kids swimwear. If you haven’t heard of Mitty James before then you are in for a real treat! Mitty James design stunning swimsuits, swimming trunks and shorts and swim nappies in a range or cool and classic designs for babies and children.

The clever designers at Mitty James use soft, warm and sun repelling materials when it comes to making their swimwear pieces, ensuring that your child has tons of fun whilst wearing a Mitty James!

Take a look at our Mitty James swimwear collection.


Desigual Kids Clothing Size Guide Chart

Please see below the Desigual Kids Clothing Size Guide Chart to help you buy the right sized piece of Desigual Kids clothing for your child the first time round.

Desigual Kids Clothing Size Guide Chart