Category Archives: Brands

Didriksons Kids Clothing Size Guide Chart

Take a look at the Didriksons Kids size guide chart to help you decide on the size your child will need before ordering.

Didriksons Kids Size Guide Chart

Here’s our selection of Didriksons Kids clothes.


Didriksons Spring 2013 Collection

We’ve just added some gorgeous Didriksons fleeces and waterproof suits to the website from the Didriksons Spring 2013 collection.

Didriksons Waterproof Fleeces and Rain Sets

Didriksons is the market leader in producing quality and modern functional clothing. They have been running since 1913 when Julius and Hanna Didrikson began to manufacture oil garments in Sweden due to the constant need of these items from the local fishermen.

In 1947, the welding machine broke out and was capable of making oil garments waterproof. In 1981, the first polyurethane materials were developed and developments of rain sets made from breathable materials began to revolutionise the rainwear market.

The Didriksons Kids range is brilliantly bright, fun and stylish with supreme functionality. All of their products ensure that your child has the best protection, whatever the weather.

Take a look at our Didriksons Spring 2013 collection. Once you’ve owned a Didriksons, you will be back for more!


Congratulations to our Competition Winner Ann-Marie!

Our Hatley Kids Caption Competition ended at midnight on 18th March and our lucky Winner was Ann-Marie Chandler from Herefordshire! Congratulations Ann-Marie, we just loved your caption and thought it was a very well deserved entry…

‘White coats are SO last season, let’s tell the duck about the Merrygoround’

Ann-Marie picked the Hatley Kids Trains Raincoat in red for her very happy little boy David and we sent it out to her straight away. She very kindly sent us a lovely photo of her chipper chappy in his prize, doesn’t he look fab?!

Thank you so much Ann-Marie and we hope David has lots of fun in his new Hatley coat!

Hatley Kids Trains Raincoat Competition Winner


Hatley Kids Caption Competition: “What else does it do?”

Hatley Kids Caption Competition

We love to laugh so this month we’ve decided to run a Hatley Kids caption competition!

How do you enter?

All you have to do is think of a witty one-liner that captures this adorable photo and email it to with your name, address and phone number with the subject header ‘Caption Competition’.

To gain an additional entry to our competition then Follow/Like us on one of our social channels listed below (or all of them if you like!) and share our competition with your friends and family. Let us know by leaving a comment on the social channel you choose. If you are already a fan of The Merrygoround you will gain an additional entry automatically into our competition.

Entries will be judged on their humor and originality so get thinking!



Google Plus

What’s the prize?

Hatley Kids Raincoat

The winner of our fab Hatley Kids Caption Competition will win one of 6 funky Hatley Kids raincoats! You will be given the option to choose between the following rain coats: Crafty Flowers LilacFire Trucks YellowFlying Butterflies PinkPirate Dogs Pale BlueSummer Strawberries Red or Trains Red. These Hatley Kids raincoats are available in sizes 1 – 2 years up to 5 – 6 years, subject to availability.

What are the rules?

Competition closes 18th March 2013 at midnight, only UK residents can apply.

Entries will be judged on their humor and originality, we will pick the one we find the funniest and feature it on our blog and social channels when the competition has ended.

The winner will be contacted by email and when you’ve let us know the age and sex of your child and Hatley Kids rain coat preference (subject to availability), we will dispatch your prize within 3 working days. If we do not get a response from you within 1 week, your prize will be forfeited to the next selected winner.

Thank you for entering and good luck from The Merrygoround!

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We are listed on the following competition sites

UK Competitions


Hatley Kids Boots spotted on Seraphina Affleck!

For those of you that don’t know who little Seraphina Affleck is, she is the daughter of Ben Affleck and Jennifer Garner and she’s a real cutie too.  She was recently spotted wearing a fab pair of Hatley Kids rain boots with a gorgeous rose printed pattern.

Hatley Kids Rain Boots

Hatley Kids is a family run business who specialise in rainwear, pyjamas, umbrellas and other great items.  The Merrygoround stock a fabulous selection of fun Hatley Kids products which change each season.

Take a look at our Hatley Kids collection and get your little one some Hatley rain boots just like Seraphina Affleck.


HUGE Savings on Ticket Outdoor Clothing

The Merrygoround is currently having a HUGE January sale with up to 50% off! One of the brands included in our big price reductions is Ticket Outdoor, formerly known as Ticket to Heaven.

Ticket Outdoor specialise in creating functional outerwear that are not only practical, easy to wear but also look great. They have behind them an impressive 18 years of experience in design and production of quality outdoor clothing.
ticket outdoor baby boys kasim jacket navy starsTicket Outdoor really do think of everything when it comes to designing children’s jackets and snowsuits. They are extremely easy to put on and off with the help of a smooth nylon lining on the inside and the quality and functionality of every piece is as unobtrusive as possible to your child’s play.

Ticket Outdoor’s jackets come with a long lifetime and the quality of each piece is made to last as long as possible across the changing seasons and unpredictable weather. Most of their Spring and Autumn jackets have a detachable fleece lining on the inside, making them perfect for when the weather unexpectedly changes from hot to cold.

As well as focusing on producing the best outdoor clothing, another important issue that Ticket Outdoor emphasise on is safety. Working closely with the Danish Institute of Technology, Ticket Outdoor ensure that clothes are tested thoroughly and are led and toxin free. Their products fit in line with the latest rules and regulations so you can be highly assured with the safety of their outdoor clothing.

ticket outdoor baby girls snowsuit cerise pinkTicket Outdoor recently underwent a name change, changing their name from Ticket to Heaven to Ticket Outdoor. This name change was made so that they can concentrate solely on what they do best; outdoor clothing. The new name and logo is a bold step into the direction of what they do best, quality and functional outdoor clothing.

Take a look at our range of Ticket Outdoor’s jackets and snowsuits now to bag yourself a bargain while stocks last!






the merrygoround sale

Spice up your littles ones wardrobe for 2013 with a wide range of fabulous discounts from our end of season sale!  Great prices on designer childrenswear from top brands, get your bargains while stocks last!


Congratulations to our Little Joules Competition Winner!

Congratulations to our competition winner Susan Spence from Wellingborough, the WINNER of our Little Joules competition!!!

Susan opted for the Little Joules Woozle fleece for her little boy and a good choice too! She has promised to send us over a picture of him wearing it so we’ll be posting it on Facebook when we get it!!!

little joules jnr woozle boys fleece sweatshirt multi

Thank you so much to everyone who entered, we had an overwhelming amount of entries and Facebook likes!!!








ENDED: WIN Little Joules Designer Children’s Clothing!

We are delighted to be giving away a super soft Little Joules fleece to help keep your little cherub snug and looking good this winter.

The winner will be given the option to choose between either the Little Joules Merridie fleece for girls or the Little Joules Woozle fleece for boys, available in a range of colours and sizes subject to availability. Both fleeces are lightweight and super soft to touch.

little joules jnr woozle boys fleece sweatshirt multilittle joules jnr merridie girls fleece navyEvery season the designers at Little Joules delight us by making tiny improvements to our favorite fleeces, the Merridie fleece for girls and the Woozle fleece for boys. Whether they offer us new colours, new stripes or even no stripes at all, one things for sure, we all still love these fleeces! The key to their success has to be that aside from being incredibly soft and warm, they look great over almost anything and kids just want to wear them over and over again. Lots of wearing isn’t a problem though, because being 100% polyester these Little Joules kids fleeces just wash up beautifully every time. Quick 30 degree wash should be all that’s required and your little one will be back wearing their newly washed favorite fleece in no time at all!

The Merrygoround sells a great selection of hand picked children’s designer clothes for newborn babies right through to girls and boys up to the age of 10 years old. Choose from top quality brands including Barts kids, Little Joules, Ticket to Heaven, Mayoral clothing and many more, giving your little one the chance to stand out from the crowd.

To Enter:

If you would like to be in with a chance of winning our fabulous competition, all you have to do is send us an email to with your name, address and phone number with the subject header ‘I want a Little Joules fleece!’.

To gain an additional entry to our prize draw and to increase your chances of winning then ‘like’ us on our Facebook page and share our competition with your Facebook or Twitter friends. Let us know by leaving a comment on our wall. If you are already a fan of The Merrygoround then you will be entered automatically into our competition.


Competition closing date is midnight on 1st December 2012, only UK residents can apply.

We will pick the winner at random and contact you by email. Once you let us know the age and sex of your child and fleece colour preference (subject to availability), we will dispatch your prize within 3 working days. If we do not get a response from you within 2 weeks, your prize will be forfeited to the next randomly selected winner.

We are always adding fabulous new items to our website. Browse through our wonderful collections today and make sure you check back regularly.

Thank you for entering and good luck from The Merrygoround!

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We are listed on the following sites:

Loquax Competitions – Competitions and Freebies in the UK

ThePrizeFinder – UK Competitions



Old Friend Returns to The Merrygoround!

We’ve just had the best morning today unpacking boxes of new Autumn/Winter 2012 Weekend a la Mer. This is our first season with Weekend a la Mer for a couple of years and we are so excited to have this fabulous French childrenswear brand back in store.

Weekend a la MerWe’re working hard to get it all on-line as soon as possible. The collection is mainly boys, baby boys age 12 months up to 6 years.  However, we also have a beautiful compact little baby girls collection of navy and pale baby pink for girls 6 months – 23 months. Watch this space for updates on progress getting Weekend a la Mer back into The Merrygoround…..

We really feel like we’ve been re-united with an old friend!