Category Archives: Brands

Lilly and Sid Baby Clothes – NEW COLLECTION JUST IN!

We have always loved UK brand Lilly and Sid and when we unpacked the new Autumn Winter 2013 collection we were certainly not disappointed. Just how the clever designer Emma comes up with these ideas we just don’t know, but she’s certainly excelled herself this Winter. There’s vintage inspired themes, gingerbread house print for girls and our favourite bright stripes in a multitude of colours – surely something for everyone from Lilly and Sid this season!


Lilly and Sid Baby Girls Tunic and Leggings Set Denim


Lilly and Sid Baby Girls Playsuit Dress


Lilly and Sid Baby Girls Dress and Leggings Set

What hasn’t changed is the lovely soft top-quality jersey cotton that Lilly and Sid use for all their baby clothing. All stripes are yarn dyed so no nasty printing chemicals are used. Styles are designed to make dressing your baby as easy as possible. T-shirts and tops have poppers at shoulders where garments needs to go over baby’s head.  Nappy changing is also made easier with poppers at the legs of all playsuits.


Lilly and Sid Baby Boys Felix Monkey Sleepsuit

Amongst the new Lilly and Sid characters introduced this season is Felix Monkey who looks fab on this little boys playsuit. The layered sleeves in bright red are a great contrast to the blue and white striped suit and fabulous appliquéd Felix Monkey stands boldly on the chest.

Just how much fun can dressing your baby boy be? We think this has to be one of the best playsuits available this season for any little monkey!

Our other favourite picks from the new Lilly and Sid baby boys collection are just as cute and comfortable. There are two long sleeve t-shirts to choose from – the first is a premium cotton marl grey t-shirt with appliquéd Felix Monkey making an appearance once again. The second t-shirt is bright pillar box red with another new character, Buxton Mouse. This unisex t-shirt is ideal for either boys or girls and looks fabulous with the our favourite piece from this collection, the Reversible Pull-On trousers. Again, ideal for baby girls or boys, these trousers are great for little ones crawling or shuffling around on their bottoms. The fabric is soft, the gently elasticated waist has mock ties at front and you can turn up the legs for perfect fit. If any little mishaps happen, no worries, quick wipe and turn them around and you’re little one still looks smart!

Lilly and Sid Unisex Baby Buxton Mouse T-Shirt Red

Lilly and Sid Unisex Baby Buxton Mouse T-Shirt Red

Lilly and Sid Baby Boys Felix Monkey T-Shirt Grey LS837

Lilly and Sid Baby Boys Felix Monkey T-Shirt Grey

Lilly and Sid Unisex Baby Reversible Trousers Red

Lilly and Sid Unisex Baby Reversible Trousers Red



Frugi Organic Clothing for Babies & Kids

Frugi’s clothes are extremely fun and kids love to wear them!

Frugi clothing is made from organic cotton, meaning they are kind to the planet and to your child’s skin. The organic materials that they use are very durable, wash well and usually last longer than normal cottons. Organic cotton means they’re free from chemicals, are much more sustainable to the planet and also address ethical labour concerns for the farmers.

So how did it all begin?  Well, in 2004 the owners of Frugi had their first baby. Wanting to be as green as they could they decided to use washable cloth nappies. As soon as they started using them they realised that normal clothes just didn’t fit well over big cloth nappy bottoms, so they decided to make their own baby clothes that had enough room for washable nappies. This was how their business started and they called it Cut4Cloth.  All of their clothes were made from ethically manufactured organic cotton and were a huge hit with parents across the planet.

With the success of Cut4Cloth they decided to extend the range and make organic kids clothes, and in 2008 they changed the name to Frugi, meaning ‘Fruits of the Earth’ in Latin.

Frugi cater for kids up to age 8 for both boys and girls and their colourful clothing is perfect for the little cheeky monkeys in your life!

Take a look at our range of Frugi organic clothing and let us know what you think, we’d love to hear from you!


Hatley Kids – Fun Clothes for Kids!

Hatley Kids are a family run business based in Canada and are by far one of our favourite brands.  Hatley specialise in rainwear and sell a very popular and fun collection of raincoats, welly boots, co-ordinating umbrellas and even pyjamas.  Their style is bursting with colour and they are extremely unique.

Hatley began their family company about 20 years ago with their mission to make the best quality clothes and gifts around.  They certainly fulfil this, with each piece designed to last and carry through to child number 2, 3, 4…

Hatley is an ethical company who are aware of their social and environmental impact, giving back to the community where their clothes are produced as much as they can.

We currently have a fabulous collection of rainwear including raincoats, welly boots and umbrellas.

hatley kids umbrella summer strawberries red


hatley kids rain coat fire trucks yellow


hatley kids welly boots butterfly dots

hatley kids rain coat pirate dogs pale blue

hatley kids welly boots fire truck yellow

Take a look at our full range of Hatley Kids clothing and don’t forget to use our economy delivery for UK orders at only £2!


Little Joules Clothing Collection for Kids

At The Merrygoround, we have a wonderful collection of Little Joules clothing for Kids.  Joules clothing style is extremely eccentric and colourful, and looks to the countryside for inspiration.

Little Joules kids clothing

A collection of Little Joules Kids clothing all on sale at The Merrygoround

The Joules company started by Tom Joule over three decades ago when he decided to follow in his fathers footsteps and started selling country styled clothing at equestrian and outdoor events across England.

One rainy afternoon Tom realised that the country styled clothing on offer was rather dull and didn’t reflect the personality of colourful country folk.  To test this theory out Tom decided to design 100 pairs of bright pink wellies which sold faster than he could have imagined, they were very popular!  From that day on the Joules brand was born.

30 years on and Joules are still pationate about producing quality, colourful and eccentric clothing for men, women, boys, girls and babies.  Little Joules is loved by parents for their kids due to the durability and stylish bright prints on their clothing.

Each item of Little Joules clothing will certainly bring out the personality in your little one.  Have a browse through our collection and take advantage of our Economy delivery for only £2.00.

We also offer next day delivery, see our delivery rates.



HUGE Mayoral Clothing Clearance SALE

It’s not just babies who will benefit from our clearance sale at The Merrygoround. We have now reduced the price of almost all our fabulous brands for children. Mayoral clothing is now reduced by 50%! If you’re looking for something a little more special for boys and girls up to age 9, browse through our sale bargains. We must clear all stock to make room for our fabulous new collections which have already started arriving in store. Check out the sale area of our website to really appreciate the great bargains to be had! Here’s a few of our favourites from Mayoral Clothing for girls and boys:-


Mayoral Mini Girls Jersey Cotton Dress. Lovely soft jersey cotton dress with patent “leather” skinny belt. We love this dress as it’s so pretty, yet still wearable!
Only 2 left – 6 years & 9 years.
Was £30 – NOW £15


Mayoral Mini Girls Dress. Stunning fabric in bright and fresh summery stripe. Fully lined and feels like it should be much more expensive!
Last one – 6 years
Was £40 NOW £20


Mayoral Mini Boys Checked Shirt Great little summer shirt which looks great with smart chinos, or worn casually over a t-shirt. We love it with the Mayoral Mini Boys Popcorn T-Shirt – the colour are perfect together.
Only 3 left – 4 yrs, 7 yrs & 9 yrs
Was £18 NOW £9


Mayoral Mini Boys Polo Shirt White. Great nautical inspired polo shirt with double collar and layered look hem. Perfect for summer holidays by the water.
Only 2 left – 2 yrs & 4 yrs
Was £22 NOW £11

This is just a small selection of our favourite picks from the The Merrygoround summer clearance sale. Check out the website for the full collection. If you’re keen on Mayoral clothing why not check back in a week or so as we will be receiving the first of the Autumn/Winter 2013 collections any day now.

To hear the latest news about The Merrygoround why not like our Facebook page or follow us on Twitter.


Derhy Kids Size Guide Chart

Please take a look at the Derhy Kids clothing size guide chart to help you decide which size to buy when purchasing Derhy Kids clothes for your little ones.

Derhy Kids Size Guide Chart


Derhy Kids clothing is an incredible mix of French fashion clothing for kids. Browse through our wonderful collection today.


NEW Mitty James Swimwear Collection 2013

We have been busy over the last couple of weeks adding lots of new products and brands to the website ready for the summer.

mitty james girls navy big white spot frill swimsuit

Our latest addition is one of our favourties; Mitty James kids swimwear. If you haven’t heard of Mitty James before then you are in for a real treat! Mitty James design stunning swimsuits, swimming trunks and shorts and swim nappies in a range or cool and classic designs for babies and children.

The clever designers at Mitty James use soft, warm and sun repelling materials when it comes to making their swimwear pieces, ensuring that your child has tons of fun whilst wearing a Mitty James!

Take a look at our Mitty James swimwear collection.


Desigual Kids Clothing Size Guide Chart

Please see below the Desigual Kids Clothing Size Guide Chart to help you buy the right sized piece of Desigual Kids clothing for your child the first time round.

Desigual Kids Clothing Size Guide Chart


New Derhy Kids Clothing brand added to the website!

We’ve recently added an exciting new brand to the website; Derhy Kids!

derhy kids obituaire blouse navy

Derhy Kids is a high fashion French company based in Paris, designing fun and very funky French clothing for little girls aged 4 to 12 years old.

Derhy has captured fans since it began in the 70’s, bringing a mix of fashion forward patterns, prints and shapes designed on vibrant dresses and separate pieces.

The Merrygoround love their fresh approach to girls clothing, particularly the popular floral patterned tops and dresses. Browse through our Derhy Kidscollection today and add a touch of French fashion to your child’s wardrobe.


New Spring Summer 2013 D’Arcy Brown collection!

We are continuing to add lots of new and exciting stock to our website and this week it’s the NEW Spring Summer 2013 D’Arcy Brown collection!

darcy brown girls cartwheel dress soft fushia polka dot

D’Arcy Brown has been running since 2002 by a couple who wanted to create unique quality clothing that still made children look like children. Their clothing is modern and practical, and at the same time the materials are designed from high quality fabrics with classic cuts, making children feel wonderful.

Here is our Top 5 favourite D’Arcy Brown pieces from the New Spring Summer 2013 collection:

5. D’Arcy Brown baby girls willow romper with big blue polka dots
4. D’Arcy Brown baby boys striped shorts in navy
3. D’Arcy Brown girls bacall jersey dress French blue knit
2. D’Arcy Brown baby boys simple tank top sky bear
1. D’Arcy Brown baby girls maritime romper bluebell stripe

The D’Arcy Brown aim is to always deliver good quality, stylish classic clothes at sensible prices and they definitely succeed with this.